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Concept:
College Plaza is refurbished with new paving, planting, lighting and signage. A formal allee of trees frames the entry route to campus, and the fountain is redesigned as the focus of a gracious and comfortable place to meet. |
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First images are powerful. Prospective students, faculty and staff, conference visitors, and potential donors all form strong and lasting perceptions based on what they experience as they approach and enter the campus. Campus edges and entrances should reinforce our image as a proud and well managed university, committed to excellence in all aspects.
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Strategic Goals 
Capital investment shall improve the campus' image and its synergy with the city around it by:
- ensuring future projects at the campus perimeter are compatible in both scale and use with the campus environs.
- establishing a program of investments to upgrade key campus entrances.
- developing a continuous 'green edge' to unify and beautify the campus perimeter.
Campus edges and entrances should create a positive first image of both the campus itself and its synergy with the city around it. New buildings at the campus perimeter should create a graceful transition in scale to adjacent blocks, and new university buildings on adjacent blocks should be compatible in both scale and use with the city fabric.
Policy 6.1
Ensure projects at the campus edge conform to the special setback, height and use criteria prescribed in the Design Guidelines.
Projects at the city interface should be designed to enhance its visual and experiential quality, and to create a graceful transition in scale to the city environs. The Design Guidelines prescribe special criteria to create a campus edge more coherent in design and more responsive to its urban context: the Landscape Master Plan will define a common palette of landscape materials and typical details.
Initiative 6.2
Define a program of investments to enhance key campus entrances, and a prioritized sequence of implementation.
The primary entrances to the campus urgently require improvement. While the west crescent remains a grand and beautiful space, many of the other entrances, such as Sproul Plaza and East Gate, show the wear and cumulative damage from years of neglect. A comprehensive program of landscape improvements is presented in conceptual form in the Portfolio: the Landscape Master Plan will further define these improvements, and their relative priorities.
Initiative 6.3
Collaborate with the city on an integrated program of access and landscape improvements to create a 'green edge' at the campus perimeter.
Hearst, Oxford and Bancroft should be envisioned as 'seams' linking campus and community, rather than borders dividing them. The campus should take the initiative with the city to develop, and seek funding for, a program of investments to improve the visual quality, pedestrian safety and amenity, and transit service on these streets. Specific elements of this program may include:
- redesigned intersections to improve pedestrian safety,
- selective parking removal to accommodate landscaping, wider sidewalks and/or bike lanes,
- a coherent landscape and lighting treatment along each street, and
- improved landscaping, paving, lighting and transit/shuttle stops at major campus gateways.
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